CARTIER: Building Communities with an online presence
- Pallavi Kailkhuri
- Dec 1, 2022
- 2 min read
Brands often use testimonials to bolster their presence, but Cartier on Instagram is innovating this approach by promoting stories from different people's experiences. #CartierStoriesByYou is a social media initiative designed to get customers to share their experiences with acquiring Cartier pieces. The company asks that customers use the hashtag to recount how their pieces were acquired as a special gift, passed on from one generation to the next, or were a treasured one-of-a-kind purchase. Additionally, Cartier encourages its salespeople to tell the stories of their interactions with customers while buying their products.
The stories shared through #CartierStoriesByYou are a testament to the power of Cartier’s products and the special memories they create. It’s an amazing way for customers to express their personal connections to Cartier and its pieces. It’s also a great way for Cartier to build relationships with its customers, as they get to learn more about the people behind the purchases. They often feature stories of inspiration, joy, love, and gratitude of owning a Cartier piece. Some of the stories feature people who have passed down their Cartier pieces to their children, while others feature customers who were gifted a Cartier piece as a special surprise. No matter the story, it’s clear that Cartier pieces mean a lot to their customers.
Cartier also promotes another platform to showcase the distinctiveness of their watches.
The official Cartier Watch Community Instagram account, @cartierwatchcommunity, connects with fans of the brand who are fond of collecting watches. With more than 10.5K followers on Instagram it helps them share and bring like minded audiences together. Cartier uses the page to promote their new launches apart from the main page as a way to go above and beyond building an online space specifically for the watch community which is a tight-knit group of people who share a passion for the luxury watch brand and are interested in the behind the scenes of watchmaking. They come from all walks of life, from all over the world, and have one thing in common: a love for Cartier timepieces.
The Cartier watch community is a great place to share information on watch design and manufacturing. This aids in spreading the word to their intended audience and creating a buzz of recent or planned launches that are promoted through the page. And With the help of #CartierStoriesbyyou people are able to share bespoke stories, and create something truly wonderful that can be treasured for years to come.
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