OMEGA: A REPUTATION NOT TO BE OVERLOOKED
- Theo Dechipre
- Nov 17, 2022
- 2 min read
OMEGA was founded in 1848 by the Brandt brothers in Switzerland. OMEGA is one of the best-known luxuries watch brands in the world. The competition with ROLEX, PATECK PHILIPPE, PIAGET or CARTIER is very intensive. This article is an analysis via social listening, thanks to the tool called DIGIMIND, to better understand their reputation.
A very promising overall opinion
According to the DIGIMIND tool, people who had a contact with the luxury watch brand OMEGA felt positive about the different exchanges they had (sales, in-store, social media...).
This feeling represents 64% of the population concerned. This can largely be improved on the part of the brand even if luxury is a very requiring sector.
Which gender is most affected by the OMEGA brand?
In general, the population most affected by OMEGA is composed of 72% men and 28% women. This can be explained by a greater offer of watches with a masculine design, large models, while the feminine models are thinner and more elegant.
But if we look deeply, the majority is moreimportant on the side of the women between 26 and 40 years old while for the people between 41 and 55 years old, the tendency is the perfect representation of the general view, that is to say more represented by the men.
A daily visibility
On social networks, the opinions being overall good, we notice that users use a lot the #omega to give their opinion and talk directly to the brand.
In the last 2 years, OMEGA has reached over 61 million people on the internet and has been mentioned over 583 thousand times. We notice a peak of influence during the end of year holidays and otherwise a stability during the other periods.
OMEGA still needs to work on its notoriety and reach out to more people. The competition is tough in the luxury watch industry and in order not to be crushed by its competitors, OMEGA needs to have a greater impact on users.
Théo DECHIPRE
338 words
Comments