PATEK PHILIPPE
- Sweta Kumari
- Oct 25, 2022
- 3 min read
Updated: Dec 2, 2022
Luxury watches and accessory company Patek Philippe operates in the retail and lifestyle industries. The company was established in 1839, and its distinctive selling point is that its watches are high- end, created with premium materials, and handcrafted in Switzerland with Swiss movements. Despite having some of the most intricate mechanical movements in the world, the watches feature a conventional design. Patek Philippe targets more affluent, intellectual men and women. The brand's main message is that the timepieces are incredibly well-built, gorgeous, and durable.
Modern Fatherhood in the focus:
The Ref. 5905 Annual Calendar Chronograph introduces a brand-new motif for the men's campaign as the first noteworthy change. It aims to convey how men's attitudes on parenting have changed through time, with modern men more likely than older men to spend more time with their kids and express their emotions honestly. The generation is also somewhat younger than before in terms of focus, falling between the age range of 35 to 45. The fact that the male model was photographed with his own children adds to the emotional focus. "His children" in the plural because, for the first time and depending on the market, the motif features one or two children, allowing for a greater emphasis on the next generation. The three's intimacy, emotion, and togetherness are central themes in the film created during the shoot. It will be available on a variety of digital channels.
Vintage Patek Phillippe Advertisment list
Patek Philippe now produces two of the world's most iconic watch designs, the Nautilus and the Aquanaut. However, these models have been around for many decades and have been revised and refined over time. Looking at vintage Patek Philippe advertisements can help us understand the brand Patek was attempting to build at the time and how it wanted to be perceived by the general public. Looking at current Patek Philippe advertisements will allow you to see how this has changed over the course of its history.
Through its avant-garde accomplishments at the cutting edge of technology, Patek Philippe consistently pushes the limits of watchmaking artistry in keeping with its legacy of innovation. The company has proven its pioneering status in several ways, not the least of which is the successful submission of over 100 patents, 20 of which are extremely significant to the history of horology. In the same vein, the Patek Philippe Seal was created as a flexible quality mark that adapts to technological advancement for the benefit of long-term advancements in watch functionality, dependability, and rate accuracy.
Patek Philippe's Iconic Ad Campaign
Every slice of the commercial product world has an ad campaign or two that manages to transcend both its original market and, in the rarest cases, the passage of time. Generally, from an era before all things were digital, the automotive world had VW's "Lemon," the early tech scene had Apple's "Think Different" campaign, and fast-casual dining forced the question "Where's the beef!?" But what about watches?
You'll undoubtedly be questioned about "that brand" with the "you know... you look after it for the next generation" advertising campaign within 60 seconds of speaking to someone who has no prior watch-related knowledge. Since 1996, Patek Philippe has continuously promoted its watches through the so-called Generations campaign, which still features the emotive pairings of endearing family portraits and ostensibly eternal timepieces. In honor of the campaign's 20th anniversary, I got the inside scoop on one of watchmaking's most famous advertising by speaking with a handful of the people who were involved in its conception and development over the years.
Finding a new advertising agency was one of Jasmine Steele's first tasks after joining the firm in January 1996. She is currently the Patek Philippe Communications Director. Patek decided it was time to go on in a different way after working with the Bozell advertising firm for more than ten years. They sought an alternative to the product- and celebrity-focused marketing that predominated luxury watch promotion at the time.
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