OMEGA: RELATIONS HIGHER THAN THE SKY
- Theo Dechipre
- Nov 25, 2022
- 3 min read
Updated: Dec 2, 2022
OMEGA was founded in 1848 by the Brandt brothers in Switzerland. Through its various partnerships, is one of the best-known luxuries watch brands in the world.
How does it manage to be so successful with its partnerships?
On your marks, Get set, ... ACTION!
The character James Bond, from the franchise of the same name, is known for frolicking with several women but if there are partners, he will always remain faithful to is his watches from OMEGA. A story of almost 30 years.
Since the release of the movie Golden Eye with Pierce Brosnan in 1995, the Seamaster is the ally of our hero. In 2006, with the arrival of Daniel Craig in Casino Royal, the secret agent is equipped with his Planet Ocean 600M, to match the new actor.
Used like a real gadget, to be adapted to the movie, as a laser beam, a grappling hook, and many others, the different watches are the representation of the elegance and class of the elite agent.
To keep up with the times, James Bond will be equipped with the most modern watches like the Seamaster Diver 300M in the movie No time to die, a special 007 edition.
"I also suggested adding some retro inspired details and colors. I think the result is amazing."
- Daniel Craig
Aiming for the moon, it doesn’t scare OMEGA
The partnership between OMEGA and NASA has lasted for 57 years, since 1965. The National Aeronautics and Space Administration was looking for a space chronograph that would be used for all human flights.
March 23, 1965 is the date of the first OMEGA spacewalk with the primary stake: allow astronauts to have a way to count time.
4 years later, the watch called Speedmaster was the first to be worn on the moon. It thus gets the nickname of “Moonwatch”.
Still today, OMEGA is the brand in collaboration with NASA and accompanies astronauts and cosmonauts in space for the accomplishment of their missions.
Earth, our greatest partner
The oceans represent 72% of the Earth's surface, which gives it the nickname of the blue planet.
Humanity, which is now more than 8 billion, is a real threat for the oceans. Indeed, the different activities carried out by Humans have led to a strong pollution of the oceans.
The Pacific, the largest ocean on the planet, is the most polluted in the world. The main element of ocean pollution is plastic which represents between 85% and 95% of the pollution. It is impossible to have exact figures due to the extent of the oceans and the large number of polluting flows.
OMEGA wanted to become an actor in the protection of the oceans and therefore joined in 2011 the GoodPlanet foundation of Yann Arthus-Bertrand. The objective of this foundation is:
"to place ecology and humanism at the heart of consciousness and to arouse the desire to act concretely for the earth and its inhabitants".
The missions of OMEGA are based on the restoration and preservation of the Indonesian coast at Bahoi and Tanakeke Island, to conserve a unique natural heritage and local economic activities.
As part of its partnership, OMEGA has created a series of watches, the seamaster planet ocean 600m collection, dedicated to the protection of the oceans.
OMEGA has through all its partnerships have a huge visibility in different areas and for many years now. Its commitments and values ensure that its partnerships will continue.
Théo DECHIPRE
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