OMEGA: WORTHY OF THE NAME
- Theo Dechipre
- Oct 8, 2022
- 3 min read
Updated: Nov 26, 2022
OMEGA was founded in 1848 by the Brandt brothers in Switzerland with their first model called ‘Calibre 19’, which was a great success. The brand is today known as one of the most famous in the world for its different models, designs, and features but not only. Indeed, OMEGA uses many original and unexpected marketing methods which give it a real advantage in term of advertising and promotion.
A logo in accordance with the brand
The first element that allows a brand to be recognizable is its logo. Logos are used by brands in terms of promotion as a visual identity. Consumers can then make a direct link between the company and what it offers. OMEGA has created a simple and unique logo.
The OMEGA logo is the 24th letter of the Greek alphabet, 'Ω', which refers to the brand name primarily. The omega symbol refers to the cosmos, the universe and therefore to time. The logo is recognizable because of its simplicity and effectiveness among customers. All luxury watches customers know that this logo represents the OMEGA brand.
Advertisements as brilliant as their models
On an ordinary advertising side, OMEGA is present on social media and in magazines on the wrists of various muses and ambassadors. It uses the popularity of celebrities to increase its own: related to victory, beauty, and high-living. The watches are represented by celebrities like Daniel Craig, Nicole Kidman, Eddie Redmayne, or George Clooney.
On the website, we can find these ambassadors with a proposal of different watches chosen by them. Thanks to this, customers can find themselves through watches and use the same accessories as their favorite celebrity. So, the website becomes an important promotion element for the brand.
OMEGA is also present in the world of cinema, in aerospace, and is an actor in the protection of the environment. To learn more, you can access the article corresponding to the different partnerships of the OMEGA brand by clicking on the link below.
The promotion of the OMEGA brand in sports events
OMEGA, in 1905, decided to diversify into the field of sport timekeeping. The brand demonstrated remarkable innovations, which had never been seen before in terms of precision. OMEGA then became the official timekeeper of various sports competitions in Switzerland and prestigious ones in Europe thanks to its numerous achievements.
OMEGA became the official timekeeper of the Olympic Games since Los Angeles hosted them in 1932. It is still today the provider for all disciplines of the summer and winter Olympic Games.
Since it has been present at such events, the efficiency of sports timers has improved, making it more precise in calculating athletes’ time, world records, personal records, etc.
The vision that the OMEGA brand has on the sports events that are broadcast on any platform allows it to have this important notoriety. This is used to promote the brand and therefor to have good advertise. OMEGA shows through this advertising method that is watches are as efficient as sports athletes.
A satisfactory advertising results
Today, the brand is part of the top 3 in the most famous luxury watches brands. OMEGA sells more watches than its competitor ROLEX but in terms of turnover ROLEX is still ahead. OMEGA is known by more than 7 out of 10 people in the world.
This notoriety is the reason why companies choose it as sponsor for many events and famous people trust the brand.
Luxury watches use very few, if any like OMEGA, television advertising. Is it necessary for a brand like OMEGA to use this advertisement method?
Théo DECHIPRE
600 words
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